Saturday, December 17, 2011

10 Favourite Social Media Reads of 2011

Listed below are my favourite reads about Social Media from 2011 (The list is alphabetical by author) .  All of these authors have shaped the way I view and practice social media.  For the social media junkie on your Christmas list, any or all of these titles will be valuable additions to their collection.

Social media is evolving consistently; witness the new platforms for Twitter, Facebook, the launch of Google+, the evolution of Instagram and so much more and these titles will help you stay relatively up to date.  A couple of the titles  on this list focus not only on the mechanics of each of these tools, but how to select the best/right platform for your needs.  Whether you're a Fortune 500 company; a Mompreneur, a solo-practitioner or just a social animal connecting with your tribe, the advise, guidance and information in these volumes is worth the investment of time to read - in fact, like me you'll find yourself revisiting them often.

Enjoy.  Please share with me any that you feel I've missed and are must reads.

1.  Inbound Marketing, Get Found  ....  Halligan, Brian and Shah, Dharmesh

2. Duct Tape Marketing, .... Jantsch, John 

3. The Social Media Business Equation .... Orsburn, Eve Mayer

4. The Tao of Twitter ....  Schaefer, Mark W. 

5. Maximizing Linkedin .... Schaffer, Neal 

6. The New Relationship Marketing .... Smith, Mari 

7. Engage, Revised and Updated .... Solis, Brian

8. The End of Business as Usual .... Solis Brian

9. Social Media Analytics .... Sponder, Marshall

10. The Facebook Marketing Book .... Zarrella, Alison and Zarrella, Dan

Bonus Reads:  One that was published prior to this year but is a fundamental read and the other that as Chris Brogan stated in his recommendation; "Blanchard is demanding.  He won't allow you to flip through this book, nod your head, and leave.  If you're in, you're going to have to invest to get your rewards."  Chris Brogan, president of Human Business Works

1. Social Media ROI .... Blanchard, Olivier 

2. The New Rules of Marketing and PR .... Meerman Scott, David

Hope you enjoy them as much as I did.

To get these titles in Canada:
20% Off Kobo eBooks with code "June20off"

This offer is valid until December 31, 2011


  1. Thank you. I had no idea and these are all what I am trying to do (not so successfully.

  2. Thanks for the comment Sherry, they are great resources and I hope you enjoy reading them.


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