Social media is evolving consistently; witness the new platforms for Twitter, Facebook, the launch of Google+, the evolution of Instagram and so much more and these titles will help you stay relatively up to date. A couple of the titles on this list focus not only on the mechanics of each of these tools, but how to select the best/right platform for your needs. Whether you're a Fortune 500 company; a Mompreneur, a solo-practitioner or just a social animal connecting with your tribe, the advise, guidance and information in these volumes is worth the investment of time to read - in fact, like me you'll find yourself revisiting them often.
Enjoy. Please share with me any that you feel I've missed and are must reads.
1. Inbound Marketing, Get Found .... Halligan, Brian and Shah, Dharmesh
2. Duct Tape Marketing, .... Jantsch, John
3. The Social Media Business Equation .... Orsburn, Eve Mayer
4. The Tao of Twitter .... Schaefer, Mark W.
5. Maximizing Linkedin .... Schaffer, Neal
6. The New Relationship Marketing .... Smith, Mari
7. Engage, Revised and Updated .... Solis, Brian
8. The End of Business as Usual .... Solis Brian
9. Social Media Analytics .... Sponder, Marshall
10. The Facebook Marketing Book .... Zarrella, Alison and Zarrella, Dan
Bonus Reads: One that was published prior to this year but is a fundamental read and the other that as Chris Brogan stated in his recommendation; "Blanchard is demanding. He won't allow you to flip through this book, nod your head, and leave. If you're in, you're going to have to invest to get your rewards." Chris Brogan, president of Human Business Works
1. Social Media ROI .... Blanchard, Olivier
2. The New Rules of Marketing and PR .... Meerman Scott, David
Hope you enjoy them as much as I did.
To get these titles in Canada:
20% Off Kobo eBooks with code "June20off"
This offer is valid until December 31, 2011
Thank you. I had no idea and these are all what I am trying to do (not so successfully.
ReplyDeleteThanks for the comment Sherry, they are great resources and I hope you enjoy reading them.
ReplyDelete